Markopolo AI's innovative approach lies in its comprehensive marketing operating system (OS) powered by AI, offering a suite of tools and services for precise audience targeting, campaign optimization, and data-driven insights. Through proprietary technologies like Mark Tag for first-party data tracking and Nucleus for AI-driven campaign optimization, the startup provides unparalleled value to its clients, setting itself apart from competitors.
Markopolo AI was founded in 2021 with the goal of revolutionizing digital advertising through the power of artificial intelligence (AI) and data analytics. The fusion of artificial intelligence (AI) and data analytics is fundamentally reshaping digital advertising, propelling it into a new era of precision and performance. Tasfia Tasbin and Rubaiyat Farhan, the founders, drew from their extensive backgrounds in engineering and data analytics to tackle the challenges faced by modern marketers in navigating the complex landscape of digital advertising.
Markopolo AI's innovative approach lies in its comprehensive marketing operating system (OS) powered by AI, offering a suite of tools and services for precise audience targeting, campaign optimization, and data-driven insights. Through proprietary technologies like Mark Tag for first-party data tracking and Nucleus for AI-driven campaign optimization, the startup provides unparalleled value to its clients, setting itself apart from competitors.
However, the journey was not without its challenges. In the early days, securing funding and gaining market acceptance posed significant hurdles. Yet, through perseverance and strategic partnerships, Markopolo AI overcame these obstacles, securing investments and grants from immense support from iDEA project and government-backed venture capital firm Startup Bangladesh from iDEA project along with other international investors.
Since its inception, Markopolo AI has achieved remarkable milestones, from successful product launches on global platforms like Product Hunt & AppSumo to multiple prestigious awards and recognitions such as Forbes 30 Under 30, She Loves Tech, Daily Star Stellar Women Award to name a few. The startup's impact on the industry and community is evident in its double-digit revenue growth, expanding user base in North America, Japan, and European markets, and contributions to the advancement of digital advertising technology. Markopolo AI's exceptional innovation and impact were recognized as it clinched the title of Joint Best Startup at the prestigious Bangabandhu Innovation Grant (BIG) 2023 Awards organized by the Innovation Design and Entrepreneurship Academy (iDEA) Project of Bangladesh Computer Council (BCC) under the ICT Division, affirming its position as a trailblazer in the realm of digital advertising.
Currently, with a diverse team more than 25 skilled professionals and a strong foothold in the market, Markopolo AI continues to lead the way in AI-driven marketing solutions. Looking ahead, the startup remains committed to innovation, with plans for further product developments and expansion into new markets, poised to shape the future of digital advertising on a global scale.